Keystone
Services/ PPC — pay-per-click advertising
PPC

PPC — pay-per-click advertising

Traffic that starts immediately after launch

5–7 days
to launch
Google Ads
platform
ROAS
metric
weekly
reporting
What this service is

Google Ads aligned with your business metrics

Google Ads and other paid networks deliver fast, controllable results: first leads can arrive on launch day. We build campaigns around ROAS and cost-per-acquisition, not around clicks or budget spend.

01

Campaign structure

Search, shopping, and remarketing ads built around funnel stages.

02

Bid management

Budget optimization driven by data, not intuition.

03

Ad A/B testing

Continuous testing of copy and landing pages to lower cost-per-lead.

04

End-to-end analytics

We see which campaign and keyword drives real sales.

Why Keystone

What sets us apart

What you get that's usually missing from a standard market proposal.

01

Transparent budget

You see the ad account and know exactly how much goes to ads versus the agency fee.

02

Analytics down to sales

We set up call and offline conversion tracking — we don't stop at in-platform clicks.

03

Account stays yours

All campaigns are created in your account. If we stop working together, everything you've built stays with you.

How it works

Work plan

Transparent stages — you always know where the project stands.

01
Етап 01: Account audit
01

Account audit

We review structure, bids, history, and past performance.

02
Етап 02: Campaign build
02

Campaign build

Search, shopping, and remarketing ads mapped to funnel stages.

03
Етап 03: Testing
03

Testing

A/B tests on ads and landing pages.

04
Етап 04: Bid optimization
04

Bid optimization

Budget management based on ROAS and cost-per-acquisition.

Pricing

Engagement packages

Indicative packages. Final price is set after a free audit and depends on project scope.

01

Starter

from ₴15,000/mo
  • Audit & action plan
  • Basic setup
  • Monthly report
Choose plan
Best value
02

Growth

from ₴30,000/mo
  • Everything in Starter
  • Extended optimization
  • Dedicated manager
  • Weekly sync
Choose plan
03

Scale

on request
  • Everything in Growth
  • Priority support
  • Cross-channel integration
  • Dedicated team
Choose plan
Cases

How it works in practice

Відгуки клієнтів

What our clients say

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FAQ

Frequently asked questions

If your question isn't here — write to us and we'll answer personally.

What is the minimum ad budget?+

For most niches, a starting budget of ₴20,000/mo provides enough data for optimization. With less, the algorithms learn too slowly.

How soon will we get the first leads?+

First clicks — on launch day. A steady flow of leads typically comes in 2–4 weeks, after the campaigns complete the learning phase.

Do you work in our account or create a new one?+

Always in yours. This is a principle: the account, history, and accumulated data must remain the client's property.

Can PPC and SEO work together?+

That's the most effective combination. PPC gives you fast data on which queries convert, and we use those insights directly in the SEO strategy.

Next step

Not ready to write a long message? Just leave your contact

Three fields — and we'll reach out within one business day with a preliminary assessment.