Keystone
Services/ Target
Target

Targeted advertising

Precise reach to your audience on social media

Meta · TikTok
platforms
5–7 days
to launch
14 days
test cycle
weekly
reporting
What this service is

Meta, Instagram & TikTok Ads

Targeted advertising lets you show ads to specific people by demographics, interests, and behavior. We build campaigns focused on conversions — leads, sales, sign-ups.

01

Audiences & segmentation

Look-alike, interest-based, retargeting — each funnel stage handled separately.

02

Scroll-stopping creatives

Design and testing of visuals and videos tailored to each platform's format.

03

Retargeting

Re-engaging people who showed interest but haven't converted yet.

04

Budget optimization

Shifting spend toward the audiences and creatives that actually convert.

Why Keystone

What sets us apart

What you get that's usually missing from a standard market proposal.

01

Account stays yours

All ad accounts are yours. If we stop working together, you keep all settings and audiences.

02

Results-focused

We optimize for leads and sales, not for clicks and impressions.

03

Transparent reporting

Weekly report with real numbers: cost-per-lead, ROAS, conversions by campaign.

How it works

Work plan

Transparent steps — you always know where the project stands.

01
Етап 01: Audience analysis
01

Audience analysis

We define segments and look-alike audiences based on your most valuable customers.

02
Етап 02: Creative development
02

Creative development

Visuals and videos tailored to each platform's format.

03
Етап 03: Launch & testing
03

Launch & testing

Parallel campaigns to find the best audience + creative combination.

04
Етап 04: Retargeting
04

Retargeting

We bring back those who showed interest but didn't convert.

Pricing

Engagement packages

Indicative packages. Final price is set after a free audit and depends on project scope.

01

Starter

from ₴15,000/mo
  • Audit & action plan
  • Basic setup
  • Monthly report
Choose plan
Best value
02

Growth

from ₴30,000/mo
  • Everything in Starter
  • Extended optimization
  • Dedicated manager
  • Weekly sync
Choose plan
03

Scale

on request
  • Everything in Growth
  • Priority support
  • Cross-channel integration
  • Dedicated team
Choose plan
Cases

How it works in practice

Відгуки клієнтів

What our clients say

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FAQ

Frequently asked questions

If your question isn't here — write to us and we'll answer personally.

Does targeted advertising work for B2B?+

Yes, but with different expectations: the sales cycle is longer, so you should measure qualified contacts rather than immediate sales.

Who creates the creatives?+

We do. Design and testing of visuals are part of the work. If you have an in-house designer, we work alongside them.

How many creatives do we need to start?+

A minimum of 3–5 variations. One creative gives the algorithm no choice, and you never find out what could have worked better.

How quickly do creatives burn out?+

On Meta typically 3–6 weeks, on TikTok faster. That's why refreshing creatives is an ongoing process, not a one-time task.

Next step

Not ready to write a long message? Just leave your contact

Three fields — and we'll reach out within one business day with a preliminary assessment.