AI Overview & GEO: How Organic Traffic Is Changing in 2026
More and more queries are answered directly in search results, without any click-through to a website. We break down what this means for your SEO strategy and how to reac...
Keystone combines SEO, PPC, targeted advertising and copywriting into one structure — each direction is a separate discipline, held together by one strategy.
Working with businesses in Lviv and across Ukraine since 2018.
160+ projects in 38 industries.
Each direction is a separate discipline with its own metrics, but the plan is one and shared.
Technical foundation, content, local search and AI visibility — organic growth without advertising dependency.
Google Ads contextual advertising focused on ROAS, not budget spent.
Targeted advertising on Meta, Instagram and TikTok — precise audience targeting.
Texts for websites, landing pages and social media that persuade and sell.
Four stages every project goes through — from diagnostics to scaling.
Audit of the site, niche and competitors — we understand exactly what we're working with before making any recommendations.
We determine which directions and in what proportion will deliver results for you specifically.
Technical fixes, campaigns, copy, advertising — in sync, not in separate teams.
Monthly reporting without fluff: what grew, why, and what we do next.
We work with clients across Ukraine and partially in the EU — without a conveyor belt and without management layers between you and the people doing the work.
Over that time, projects from 38 industries have passed through us: from clinic networks and construction marketplaces to SaaS platforms. The figures below are averages, not individual record-breaking cases.
More about usProjects from our portfolio — with the direction that delivered the main growth.
We value the trust of our partners and take pride in the results we achieve together.
Analysis of search and advertising changes — brief and to the point.
More and more queries are answered directly in search results, without any click-through to a website. We break down what this means for your SEO strategy and how to reac...
The most common reasons why businesses don't appear in the local pack, even with a great website.
A low cost-per-click means nothing if clicks don't bring sales. We break down what to watch instead of CPC.