AI Overview & GEO: How Organic Traffic Is Changing in 2026
More and more queries are answered directly in search results, without any click-through to a website. We break down what this means for your SEO strategy and how to reac...
The local pack — the three cards above organic results — often drives more calls than the website itself. And it's exactly there that most clients are lost due to mistakes that are easy to fix.
Incomplete or Outdated Categories
Your primary profile category determines which queries you can even appear for. Many businesses choose an overly broad category or fail to update it when their specialisation changes.
NAP Inconsistencies
Name, address, and phone number must be identical on your website, in your profile, and across all directories. Even a small discrepancy (different street spelling, old phone number) reduces the algorithm's trust in your profile.
The most common hidden problem: an old phone number in a directory that everyone forgot about five years ago.
Ignoring Reviews
Responding to reviews is a signal of profile activity, not just courtesy. Profiles where the owner regularly replies are more likely to appear in the local pack.
No Photos or Updates
Profiles without fresh photos and posts look "inactive" to the algorithm. Regular posts and photos are a simple way to signal that the business is alive.
Fixing these issues rarely produces an instant effect, but systematic work on your profile is one of the cheapest ways to get a steady flow of calls from Maps.