PPC · Google Ads
Google Ads for a Building Materials Store with 40,000 SKUs
40,000 SKUs. One budget for everything.
−34%
cost per lead
Задача
Budget was spent, profit was unknown
40,000 SKUs. One budget for everything.
Campaigns had been running for years without restructuring: one general budget for all categories, manual bid management, and no link between advertising and actual sales. The owner couldn't tell which product category was profitable.
One budget for everything
Categories competed with each other
Manual bids
No connection to category margins
No end-to-end analytics
Calls and offline sales weren't counted
Підхід
Що ми зробили
Від аудиту до стабільного результату
01
Campaign structure rebuild
Split advertising by product categories with separate budgets and goals.
02
Bid automation
Implemented ROAS-based bid management for each category separately.
03
End-to-end analytics
Connected call tracking and offline conversions to the ad account.
04
A/B ad testing
Continuous testing of copy and extensions to reduce cost per click.
Результат
Цифри після завершення
More clients. Stronger brand.
+87%
leads from advertising
−34%
cost per lead
2.8×
ROAS in 4 months
Скріншоти
Динаміка у звітах
Дані, які говорять самі за себе
Leads from Google Ads
+87% Leads from contextual advertising before and after campaign restructuring.
ROAS by month
Поточний період
Попередній період
2.8× Return on ad spend as a cumulative total.
Відгук
Що каже клієнт
Найкраща оцінка нашої роботи
For the first time we saw exactly which product category generates profit and which just burns budget.Online store owner
Інші кейси
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