SEO · Copywrite
Content Strategy from Scratch for a SaaS Platform in HoReCa
0 → 210 pages in top-10.
3.6×
organic leads
Задача
Strong product, zero organic presence
0 → 210 pages in top-10.
The product had strong technical advantages but zero organic presence — no systematic work on content or semantics had been done before. All traffic came from paid advertising.
No semantic core
The niche had no query coverage
No content
No articles or reference materials
All traffic is paid
Dependence on advertising budget
Підхід
Що ми зробили
Від аудиту до стабільного результату
01
Semantic core
Built a complete query map for a niche that no one had systematically worked on before.
02
Content hub
Created a blog and reference material structure for each funnel stage.
03
SEO copywriting
Wrote and optimized over 200 pages of content.
04
Internal linking
Built a logical link structure between articles and product pages.
Результат
Цифри після завершення
More clients. Stronger brand.
3.6×
organic leads per year
210
pages in top-10
12
months to content ROI
Скріншоти
Динаміка у звітах
Дані, які говорять самі за себе
Organic leads, 12 months
Поточний період
Попередній період
3.6× Growth in organic leads over a year of work.
Pages in top-10
210 Accumulation of pages in the top-10 search results.
Відгук
Що каже клієнт
Найкраща оцінка нашої роботи
Content started generating leads before we even hired our own marketer.Co-founder of the SaaS platform
Інші кейси
Схожі проєкти
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