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Практичні матеріали про SEO, рекламу й тексти

Пишемо про те, з чим працюємо щодня — без загальних порад, які однаково підходять усім і нікому.

12 матеріалів у 4 рубриках.
Оновлюємо двічі на місяць.

AI Overview & GEO: How Organic Traffic Is Changing in 2026

AI Overviews are eating clicks. We break down what this means for SEO and how to stay visible.

Google Business Profile: 7 Mistakes That Kill Local Rankings

Google Business Profile: 7 Mistakes That Kill Local Rankings

Not showing in the local pack? These 7 GBP mistakes are probably why.

ROAS vs CPC: Which PPC Metric Actually Matters

Cheap clicks ≠ profitable campaigns. Here's the metric that actually matters.

5 Principles of Copy That Sells

Great copy isn't pretty — it's structured to convert. Five principles that work.

TikTok Ads for Ukrainian Business: First-Hand Experience

Thinking about TikTok Ads? Here's what we learned from our first campaigns.

Technical SEO Audit: Where to Start

Don't drown in 200-item audit reports. Here's where to start for real impact.

Performance Max: How to Keep Control of Your Campaign

PMax automates everything — here's what you can still control.

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