Copywrite · Landings
Rewrote Online School Landing Page — Conversion Doubled
1.8% → 3.9% conversion.
×2.2
conversion to lead
Задача
Lots about methodology, nothing about results
1.8% → 3.9% conversion.
The landing page was written 'from inside the company': a lot about methodology and nothing about results for the student. There was traffic, but almost no leads.
Inside-out copy
About the company, not the student
No audience voice
No interviews with graduates
Weak call to action
CTA got lost among blocks
Підхід
Що ми зробили
Від аудиту до стабільного результату
01
Interviews with graduates
Collected real phrases people use to describe their motivation and fears.
02
New page structure
Rebuilt the block order around decision-making logic, not company structure.
03
Rewritten copy
Replaced methodology descriptions with concrete results and objection handling.
04
A/B test
Tested two versions of the headline and main CTA over three weeks.
Результат
Цифри після завершення
More clients. Stronger brand.
×2.2
conversion to lead
3.9%
final version conversion
−19%
cost per lead
Скріншоти
Динаміка у звітах
Дані, які говорять самі за себе
Landing conversion, %
Поточний період
Попередній період
1.8% → 3.9% Conversion dynamics before and after replacing the copy and structure.
Leads per month
×2.2 Absolute number of leads with the same traffic volume.
Відгук
Що каже клієнт
Найкраща оцінка нашої роботи
We didn't change the product or the ads — just the copy. The difference turned out to be twofold.Head of the online school
Інші кейси
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