SEO · GEO
GEO Optimization for a Legal Company: Made It Into AI Answers
60 queries. 0 brand mentions.
34
queries with AI mentions
Задача
Rankings were there, AI answers were not
60 queries. 0 brand mentions.
Classic SEO delivered stable rankings, but part of the audience started looking for answers through AI assistants — and the company didn't exist there. Competitors were being mentioned; the client wasn't.
Absent from AI
ChatGPT and Perplexity named competitors
Content not in answer format
Long texts without direct theses
No structured data
Systems couldn't see the expertise
Підхід
Що ми зробили
Від аудиту до стабільного результату
01
AI presence audit
Checked 60 industry queries in ChatGPT, Perplexity, and Google AI Overview.
02
Content restructuring
Rewrote key pages in a direct-answer format for specific questions.
03
Structured data
Added markup that allows systems to correctly interpret the company's expertise.
04
Mention monitoring
Set up monthly tracking of brand appearances in AI answers.
Результат
Цифри після завершення
More clients. Stronger brand.
34
queries with brand mentions in AI
+58%
branded search queries
5
months to first results
Скріншоти
Динаміка у звітах
Дані, які говорять самі за себе
Queries with brand mentions in AI
0 → 34 Number of industry queries where the company is mentioned in responses.
Branded queries in search
Поточний період
Попередній період
+58% Growth in direct branded queries as a side effect of GEO.
Відгук
Що каже клієнт
Найкраща оцінка нашої роботи
We didn't immediately understand why this was needed. Six months later, clients started saying they found us through ChatGPT.Managing partner of the legal company
Інші кейси
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