Target · Meta + TikTok
Targeted Advertising on Meta and TikTok for a Clothing Chain
Meta + TikTok. One funnel.
2.1×
ROAS in social media
Задача
There was traffic, but no repeat purchases
Meta + TikTok. One funnel.
Previous social media advertising attempts generated traffic but almost no repeat purchases — there was no retargeting system or creative testing. The budget was spread across broad audiences.
Broad audiences
Budget spread across everyone
No retargeting
Carts were left abandoned
No creative testing
One video for the whole season
Підхід
Що ми зробили
Від аудиту до стабільного результату
01
Audience segmentation
Built look-alike audiences based on the most valuable customers.
02
Retargeting funnel
Developed an ad sequence for those who viewed or added to cart but didn't buy.
03
Video creatives
Filmed and tested a series of short videos for seasonal collections.
04
Budget optimization
Reallocated spending toward audiences and formats with the best ROAS.
Результат
Цифри після завершення
More clients. Stronger brand.
+212%
sales from social media
2.1×
ROAS
−28%
cost per customer
Скріншоти
Динаміка у звітах
Дані, які говорять самі за себе
Sales from social media
+212% Revenue from Meta and TikTok before and after launching the funnel.
Customer acquisition cost
Поточний період
Попередній період
−28% CAC reduction as algorithms learn and weak creatives are filtered out.
Відгук
Що каже клієнт
Найкраща оцінка нашої роботи
For the first time, TikTok advertising brought sales, not just views.Marketing director of the chain
Інші кейси
Схожі проєкти
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